Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, SMM is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, Social media advertising includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use), and the establishment of a firm's desired social media "culture" and "tone."
Social Media Advertising is a form of marketing that includes creating and broadcasting business content on social media networks. Businesses use social media channels to share their products and services with an online audience. If a company wants to target a specific client base there are demographic options that can be filtered to reach a target audience. Social media advertising campaigns are great for reaching a wide range of online clients searching for a business like yours. Brands on social media share photos of their business products and services to give the viewer an idea of the experience they could have if they visit the business.
Social Media Advertising, Videos are always best!
Videos are the best way to entice your customers on social networks. Videos receive more engagement than any other form of shared content. Social media advertising videos really deliver a company's message and experience to an audience. Video ads can make a difference in an advertising campaign. Stats show that videos deliver more engagement than an ad with a single image.
- Viewers retain 95% of a message when they watch it in a video compared to 10 % when reading it in text.
- 96% of people have watched an explainer video to learn more about a product or service.
- 86% of people would like to see more videos from brands.
- 84% of marketers say video has helped them generate leads.
- 64% of customers make a purchase after watching branded social videos.
- 87% of online marketers use video content
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
Soko Digital Marketing can assist you with online ads and social media purchases which are done through the many social media channels available. Let’s get started on building your customized social media marketing strategy that will deliver you lasting results!