What is search engine optimization (SEO)?

With search engine optimization, Soko Digital Marketing generates traffic to your website by researching the top keywords and phrases associated with your business making your website search engine friendly and inviting to new visitors. Search engine optimization is a key contributor to getting your business noticed and growing an online audience.

At its core, search engine optimization focuses on nothing else but expanding a company's visibility in the organic search engine results. It helps businesses rank more pages higher in search results, and in turn, drive more customers to the site thereby increasing chances for more conversions. We optimize websites in the right way to improve the rank of your results when people search for terms related to your industry. Google accounts for nearly 90% of the searches on desktop, so it helps to know the right techniques to make your site appear in search results which begins when search engines index your site. This will happen automatically as Google's 'spiders' continuously crawl, categorize, and rank all web content against a huge number of measurements.

Search Engine Optimization

How do search engine optimization strategies help my business?

The strategies involved in SEO ensure that when someone Googles your product or service category, they find your website. But this simplifies the discipline a bit. It doesn't take elements like different customer information needs into consideration. However, it does reveal its essence. In short, SEO drives two things: rankings and visibility.

Rankings - This is a process that search engines use to determine where to place a particular web page in their search results.

Visibility - This term describes how prominent a particular domain is in search engine results. With high visibility, your domain is prominent in search results. Lower search visibility occurs when a domain isn't visible for many relevant search queries.

Both are responsible for delivering the main objectives of SEO: traffic and conversions. There is one more reason why you should be using SEO. The discipline helps you position your brand throughout almost the entire buying journey. In turn, it can ensure that your marketing strategies match the new buying behavior. Customers are using different ways to purchase and order services. We make sure our website designs are user-friendly for these reasons. Because, as Google admitted themselves, customer behavior has changed forever. And so, the only chance for customers to notice and consider you is by showing up in their search results.

To learn more about our other services related to search engine optimization, follow these useful links below:

Also, to learn more about the topic, check out this article on Wikipedia.

What we are good at




SEO is about more than ranking on Google.