Online Reputation Management

Could your business use yelp with its online reviews?

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management is not only applicable to every business—ignoring it can cost you customers and money. Here are just some of the reasons why online reputation management should be an integral part of your strategy:

• Consumers increasingly rely on online research when considering a purchase. 88 percent of buyers research products online before making a purchase (online or in-store), and 86 percent will hesitate to purchase from a business that has negative reviews.
• Leaving brand reputation to chance can lead to a crisis. Monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.
• Your brand’s online reputation can affect your site’s rankings. It’s official: Google uses an algorithmic solution designed to de-rank sites that offer poor customer experience.
• Monitoring your business’s or brand’s image with online reputation management will give you valuable customer insights: what people love about your products, what they wish they could change, and what they feel is missing.

There is even a measurable correlation between online reviews and revenue. A study from Harvard Business School found that every one-star increase in Yelp rating leads to a 5-9 percent increase in revenue. Does your business have some not-so-stellar reviews you'd like to have addressed? Consider our online reputation repair services. To learn more about the topic as a whole, check out this article on Wikipedia.