Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, and Twitter. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making.

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Every social media marketer and agency like Soko Digital Marketing works hard to deliver a company with online engagement, but there's more than just posting on a platform. Every social media platform is unique and takes a different approach when planning a social media strategy. Social media analytics tools help marketers understand what is working for their client's audience. These social media statistics give the number of users visiting a site, how many minutes per day they stay on a platform. These stats help with developing the right social media strategy for your business.

Social Media Analytics Help Shape Your Marketing Strategy!

Strike out your entire digital marketing to-do list, breakthrough your growth plateau, and see profound ROI. A social media analysis will give you the best data to get your social media research started. Take the time to understand your audience. Investigate what patterns your audience views or interacts with your company. This information can shape your social media strategy. Potential customers who use mobile devices share their voices online. So let's get them talking about your business. Customer experience is key, when a customer has a good or bad experience they share it online. It's best to always give every customer the best experience to share on their social media channels. This will only lead to more customers and more profit for your business. Let's get your strategy ready for execution!

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation, and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.

Strategic marketing, as a distinct field of study, emerged in the 1970s and 80s and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.

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A Marketing Strategy is the best idea to get your ideas and plans written out so your business marketing goals can be met. It is important to bring your creative marketing team together and express what marketing goals and online business goals you would like to meet. It is important that you set goals that are tangible and make sense for your business. With the right marketing team like Soko Digital Marketing, your digital marketing strategy will lead to potential customers and increase revenue for your business. Your products and services deserve to be broadcasted to a target audience that is looking for businesses like you. We target markets that are proven successful for new customers and stay as dedicated long-term customers for your establishment. Social media marketing, email marketing, search engine marketing, search engine optimization, should all be included in your marketing plan.

Plan A Marketing Strategy That Works For Your Business.

Traditional marketing exists in print ads, phone communication, or other physical marketing. Digital marketing adds endless possibilities for brands including social media, website-based, email, and video marketing opportunities. Internet marketing is vital for your business and online brand awareness. Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with traditional promotional content, such as a billboard or print ad.

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, SMM is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, Social media advertising includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use), and the establishment of a firm's desired social media "culture" and "tone."

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Social Media Advertising is a form of marketing that includes creating and broadcasting business content on social media networks. Businesses use social media channels to share their products and services with an online audience. If a company wants to target a specific client base there are demographic options that can be filtered to reach a target audience. Social media advertising campaigns are great for reaching a wide range of online clients searching for a business like yours. Brands on social media share photos of their business products and services to give the viewer an idea of the experience they could have if they visit the business.

Social Media Advertising, Videos are always best!

Videos are the best way to entice your customers on social networks. Videos receive more engagement than any other form of shared content. Social media advertising videos really deliver a company's message and experience to an audience. Video ads can make a difference in an advertising campaign. Stats show that videos deliver more engagement than an ad with a single image.

WordStream Facts:

• Viewers retain 95% of a message when they watch it in a video compared to 10 % when reading it in text.
• 96% of people have watched an explainer video to learn more about a product or service.
• 86% of people would like to see more videos from brands.
• 84% of marketers say video has helped them generate leads.
• 64% of customers make a purchase after watching branded social videos.
• 87% of online marketers use video content
• 51% of marketing professionals worldwide name video as the type of content with the best ROI.

Soko Digital Marketing can assist you with online ads and social media purchases which are done through the many social media channels available. Let’s get started on building your customized social media marketing strategy that will deliver you lasting results!

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Local Agency Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

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The best SEO agency will be there for you when things go right and when they go wrong, for years to come. On everyone’s mind when starting a business is profit and continued profits. Local SEO specialists can work with you to develop SEO strategies to grow your business.

For any local SEO agency these should be on their goal list:

• Higher Visibility
• More Traffic
• Increase Leads
• More Conversions
• Better ROI (Return Of Investment)

How they can make it happen:

• Communicate With Clients
• Audit Your Site
• Outline Objectives
• Keyword Research
• Technical SEO
• Create New Content
• Build Links
• Analyze Any Site Penalties
• Google Analytics

At its core, search engine optimization focuses on nothing else but expanding a company's visibility in the organic search engine results. It helps businesses rank more pages higher in search results, and in turn, drive more customers to the site thereby increasing chances for more conversions. As a local SEO agency Soko Digital Marketing optimizes websites in the right way to improve the rank of your results when people search for terms related to your industry.

Count on us for marketing your success!

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics on the web. GA provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps. GA can be blocked by browsers, browser extensions, firewalls, and other means.

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Google Analytics Service is a great marketing tool that should be an important part of your marketing strategy. This data analysis is used to read website traffic results, google ranking, how long users visit your website and more. These stats will help you get a better understanding of your customers. You can then take charge and strategize ways to improve the areas with low stats. Analytics reporting is easy to read and simple to navigate through your analytics account. If you do find yourself confused or stuck on deciphering your reports you can count on our analytics consulting service. Soko Digital Marketing can help you make an informed decision when it comes to your digital marketing or search engine optimization strategy.

Google Analytics Produce Custom Reports For Your Business

With google analytics, you can ensure you will get your stats that are custom to your company and website. When you get your analytics you will need to make time to assess them and make sure you understand what areas in your website you need to address to produce better stats for your company. Determining who is visiting your website and where they are finding you are important to know when creating your marketing campaigns. As an SEO agency Soko Digital Marketing can assist you with solutions for improving your analytics and SEO.

Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (SERP- search engine results page) often referred to as "natural", "organic", or "earned" results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search.

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Local customers are searching for you around the corner from you! Let's update your local SEO. Business owners are always looking to help clients find their business locally. But marketing by just word of mouth is not cutting it anymore. This is where Soko Digital Marketing comes in. We make the recommendations that will drive up sales and foot traffic to your business. We want you to reach those local potential customers that are searching for businesses like you. It's good to do keyword research to determine what exact keywords customers are searching for on google locally. Your community SEO includes online communities, local links, business directories, and much more.

Local SEO Helps You Reach Customers Searching For Your Business

When a search query is made the answers are determined by your location and google will issue you local businesses in your results. This is where search engine optimization (SEO) is put into place. Local content is implemented and landing pages are set to entice customers to visit your business online or in person. We help you determine the best keywords that best describe your company's vision with also broadcasting your products and/or services. Let us give your business the marketing it deserves!

Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.

Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.

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Social Media Advertising is one of the best marketing techniques to really reach a targeted audience. You can target certain demographics to be specific on who will see your advertisement. Also, you can target your surrounding location, or even outside locations can be reached through these services. This will help you grow your online community for your business. Capture your audience's attention to earn more followers on your social media platforms. When creating a paid ads it is best to ask yourself. Why am I advertising? You can be advertising to gain more leads or grow your online branding. These questions help you with building your social ad. Then another good question is who do I want to target? Your ad can be specific to business owners or a certain age group. Lastly, a great question to ask yourself is. Where do I want to target? If you are looking to expand your client base or advertise to a certain location. These questions will help you with targeting and reaching the clientele you are searching for.

Social Media Paid Advertisement Will Help Your Online Outreach

There are so many social media management tools to help you narrow down your target audience. Our social media marketers at Soko Digital Marketing are ready to help your company expand and grow online. We use our many marketing tools to determine the best approach to broadcast your business online. There are many social channels that can be used to your advantage when advertising online. If your business currently does not have social media profiles set up we can assist with this. Social media paid advertisement does take a lot of research to come up with the best course of action for your business. This is why you should turn to a professional agency to help you through the process and answer any questions you may have.

E-Commerce website design is the activity of electronically buying or selling of products on online services or over the Internet. The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

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Online shopping is on the rise and it's not stopping soon. With the covid-19 pandemic, every business made online purchasing an option. This is great, but having an online store doesn't mean it will function as you need. This is where we come in we make your customer shopping experience easy and secure. Soko Digital Marketing has web and creative services to help your business. When selling on an E-Commerce site you want to make sure your client's personal information like credit card numbers and other payment options are secure from people with cruel intent. This will instill confidence in your customers when they buy online. Selling online is simple when you have an expert team of website builders to create your E-Commerce website design the way you want it.

E-commerce Website Designs That Drive Up Sales!

Everyone wants a safe and easy purchase when buying online. Your checkout process should be simple but very secure. Your customer's payment information should always be protected. Our team of web designers is experienced in making professional websites to attract customers for E-Commerce businesses. If you choose to start an online store Soko Digital Marketing is the company to hire for the best web designs. We also can assist you with online social media purchases which are done through the many social media channels available. Let's get started on building your customized website that will deliver you lasting results.

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Our Email Marketing Services can improve your customer outreach and build relationships with your customers!

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

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There are many benefits to trying email marketing services for your business. A continuous relationship with your customers shows you care about them and will entice them to return to your business. When you take the time to send newsletters and discount emails to your customers. They feel appreciated and special in knowing the most recent up-to-date news with your business. Email newsletters are the best way to reach your audience, this ensures they will receive all information about your business. If a customer is in a different state they will receive the same information as someone that is local. It's best to collect email addresses from customers purchasing from your business or visiting your website. These clients should be your target audience for email campaigns. If a customer has had a previous purchase or has visited your website they have already shown a high interest in your business and will likely be welcoming of an ongoing connection to your company.

Email Marketing Services Used To Your Advantage

Digital Marketers such as Soko Digital Marketing use many email marketing services and techniques to find the best email solutions for you. Whether you may need a Microsoft exchange email, enhanced versions of office 365, or need compliance and security options. Email hosting is the best place to start to have the most effective email marketing campaigns. Large to small businesses thrive on transactional emails that can resolve any issues quickly and still have both parties involved and in agreement about the resolution. A business email is a very important part of your business and should be greatly considered as part of your business strategy!

Reputation management refers to the influencing and controlling or concealing of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, led to the growth of reputation management companies, made search results can make a core part of an individual's or group's reputation.

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Everyone is reviewing businesses, some good and some bad. We work with you as your reputation management to control the situation and react in a positive professional manner. It's our job to make sure your business online reputation is respected and all situations are resolved in the best manner possible. Negative reviews or negative content can hinder your online reputation long term. Which can hurt your company's online profits, good reputation, SEO, and ranking on local search engines. Customers searching for your business would like to see positive reviews describing a nice experience at your establishment. Online reviews are valued by all generations of customers. It gives an insight into experiences, services, and the quality of products or services.

Online Reputation: How to Handle Good and Bad Reviews

If you are to get a negative review. Don't panic. There are reputation management strategies we use to respond to a customer who experiences a negative visit. It is best to respond to the review as soon as possible to acknowledge the customer's complaint. Online negative reviews can be made positive if the customer is willing to keep a good relationship with a business. With the possibility of returning in the future. Positive reviews are great, but they still need to be acknowledged by thanking your customer for their time and positive review. Online reviews can be tricky so it's best to have a professional agency like Soko Digital Marketing to manage your online reputation and personal branding.